SEO will optimize your website in Google search results by the keywords people are searching for and drive traffic to your website by listing you at the top of the page.
This entails keyword and audience research, a competitor and site audit, a list of keywords and backlinks to incorporate into your content. This will improve page rank, make for more unique visitors (i.e. improve the quality of traffic) and boost your site’s overall quality score.
SEM will target your competitor’s most common keywords and show up at the top of google search rank via the paid search ad. This entails keyword research/list-builds, competitor audit, campaign/strategy optimization.
This is a way of targeting users that may not know your brand/company – but they are actively searching for services that you offer. Users are twice as likely to click on a paid search ad if it appears ahead of organic search results.
Content is everything. A weekly or even bi-weekly blog can benefit SEO immensely, leading to high rankings and more traffic. This entails using the agreed-upon blog budget to direct 3rd party writers to produce content.
It will then be edited for SEO purposes, content-clarity, and overall grammar, before posting to the website. This includes topic ideation, keyword research, H1 structure, and internal/external linking.